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Cybersecurity SaaS reduces CPL by over 75%

A dramatic reduction in CPL and optimized budget allocation, all achieved within just two months.

Here's what our customer implemented to achieve these results: 

1 

Targeted Messaging

The team identified various users in the buying journey and created targeted messaging and user journeys to influence all members in the buying committee. 

2

A/B/n Testing for Optimization

The team developed a structured A/B/n test, experimenting with:

  • Ad Platforms

  • Audience Groups

  • Offers

Image by Jason Dent

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